Designing Web and Mobile Experiences
A full website re-design for Truelink, also known as Ansira's owners, with new brand identity and concepts.
CLIENT
Truelink
TIMELINE
6 Months
INDUSTRY
Equity
ROLE
Lead UX/UI Designer
Ansira’s new owner Truelink wants to refresh their website with a new and innovative experience. They complained that their current site felt outdated and didn't speak to their brand identity.
The stakeholders felt that their website was not "cool" or innovative enough. They requested more movement and interactive elements to their new website that would have more "finesse".
How might we improve the overall website to be more innovative while capturing more movement that speaks on the company's identity?
I created a simple sitemap that breaks down the features of each pages. This helped me reference the structure as I started to design the templates.
I worked alongside a researcher to uncover pain points so we could understand any underlying issues. We covered 3 major pain points that we wanted to make a priority. Next, I made note of the pain points and took those into consideration for wireframing.
The primary objective was to design a seamless and intuitive experience (mobile and web) that caters to the specific needs of Truelink, and building a barebones structure to fill in with appealing visuals to create an inviting environment to the overall user experience.
Truelink requested a color palette that contained blue with a pop of color. I played around with color palettes and chose a minimalist theme with white and pops of orange for the visual design of the mockups. In the end, Truelink decided on pops of their Truelink blue for the live site. For the live site, it was handed off to a creative director where they took my wireframes and translated it with the final colors they chose.
The new website features a more clean and organic look featuring an improved information architecture, highlighting the company's value and brand as Ansira's new owners. Accessible navigation allows users to jump between sections of the page efficiently, interactive tabs and elements to create a immersive experience, and multiple CTAs guide users to find more relevant details.
Overall, I learned a lot about working with a creative designer to translate the designs into high-fidelity and development to push it live. This was my first time working on a project with limited time for research, but nonetheless I uncovered great pain points to solve, making the design smooth and effortless.
