Ansira Owner's Website
Client
Truelink
Timeline
6 months
Industry
Equity
Role
Lead UX/UI Designer
Problem
The stakeholders felt that their website was not "cool" or innovative enough. They requested more movement and interactive elements to their new website that would have more "finesse".
How Might We Statement
How might we improve the overall website to be more innovative while capturing more movement that speaks on the company's identity?
Solution
The website will have a fresh revamped look featuring a new architecture that highlights the company's value and hold interactive elements that plays a pivotal role in a more unified experience.
OVERVIEW
Ansira’s new owner Truelink wants to refresh their website with a new and innovative experience. They complained that their current site felt outdated and didn't speak to their brand identity.
SITEMAP
I created a simple sitemap that breaks down the features of each pages. This helped me reference the structure as I started to design the templates.
UX AUDIT
I worked alongside a researcher to uncover pain points so we could understand any underlying issues. We covered 3 major pain points that we wanted to make a priority. Next, I made note of the pain points and took those into consideration for wireframing.
THE WIREFRAMES
For the wireframes, I focused on simple interactions such as tabs, expanded and collapsed states, and modal pop outs. I took notes about their old website and translated some content over to keep the integrity of Truelink. Overall, the wireframes are modern and meaningful to where users can understand who Truelink is and what they have to offer.
RESULTS
The new website features a more clean and organic look featuring an improved information architecture, highlighting the company's value and brand as Ansira's new owners. Accessible navigation allows users to jump between sections of the page efficiently, interactive tabs and elements to create a immersive experience, and multiple CTAs guide users to find more relevant details.
KEY TAKEAWAYS
Overall, I learned a lot about working with a creative designer to translate the designs into high-fidelity and development to push it live. This was my first time working on a project with limited time for research, but nonetheless I uncovered great pain points to solve, making the design smooth and effortless.
